Titanium phosphates were prepared with various concentrations of added glycerin as a novel white pigment for cosmetics. Their chemical composition, powder properties, photocatalytic activity, color phase, and smoothness were studied. The obtained materials had a higher Ti/P ratio than that used in preparation conditions because of the formation of titanium oxide and hydroxide. These titanium phosphates had less photocatalytic activity to protect the sebum on the skin. The obtained materials and their thermal products at 100°C showed high reflectance at the range of visible light.