Environmental lifestyles in the Netherlands, which takes the initiative in establishing sustainable society, were observed and interpreted with comparison of Japan. First, trends of international research on sustainable consumption and relevant environmental policies were mentioned. Second, environmental policies and the evaluation system for sustainable consumption in the Netherlands were discussed in application of NEPP (National Environmental Policy Plan) and NAMEA (National Accounting Matrix Including Environmental Accounts). Third, the survey on environmental household books and environmental lifestyles were carried out in environmental aware community, Ecolonia. The result of the survey showed steadily improved environmental performances and also profiles of established lifestyles.