The essential purpose of this study is to ascertain whether establishing a club tem of the J-League can revitalize a community. Kashima has developed in to the Kashima Coastal Industrial Region. However the establishment of the industrial basis was not accompanied by urban infrastructure for enriching people's lives in the community. The government of Kashima established the Kashima Antlers FC in cooperation with adjoining towns and enterprises. The J-League gave a strong impact on the Japanese in general and local regions as the games started in 1993. From the results of the surveys, the impact of establishing the Antlers on people's lives in Kashima was remarkably large.