This paper aims to develop a model of location preference of manufacturing industry companies in response to the change in level of service of travel time caused by highway construction. Two types of location choice model are proposed: One is a Logit type model directly incorporating a function decreased by distance. The other is a Dogit type model that represents the area-specific component determined by this distance function. The results show that the estimated parameters for both of two models are statistically significant, while hit ratios are not enough. They also suggest that, as the correlation coefficients between land price and the estimated area attractiveness are not insignificant, the area attractiveness have relations with the potential of the areas.