In the cognitive process when the viewers of narrative moving images appreciate its
world and deepen their consideration, is it “story” or “rhetoric” to take an impor-
tant role? This is the interdisciplinary point at issue cross-linking the domain where
study such as art, literature, rhetoric, and a problem of representation, and a problem
of cognitive-affective mechanism are connected with each other. Therefore this study
used two images — “Tower of TARO” and “YUMEJI” which represent the life of two
Japanese famous painters called Taro Okamoto and Yumeji Takehisa as materials, and
examined that problem. The theory to explain the cognitive process of the type in
pursuit of story development was enjoyment, and the theory to explain that of the type
to receive the effect of rhetoric was irrational cutting. Structured cognitive model of
enjoyment and irrational cutting was assumed. Participants were separated by story
group and rhetoric group, and the validity of the model and the structural difference of
each group between two images were examined by covariance structure analysis. The
results revealed that the model to be constructed only in enjoyment was adopted in
Tower of TARO, and the model to be constructed enjoyment and irrational cutting
was adopted in YUMEJI. In addition, it was suggested that the concept reconsider-
ation of story group tended to come under an influence of lines, and that of rhetoric
group tended to come under an influence of screens. Based on these results, the present
problem of art of narrative moving images was discussed generally.