In this study, it assume “Nara Bar” case study. And we made “area Branding tool kit”. As one of the means of Internal Branding, We reported a past questionnaire result. It carried it out for the purpose of canceling a gap. The following became clear. (1) Will for the event rose by a shopkeeper understood the purpose of the event, and confirming an effect. (2) Will to wrestle with because a shopkeeper grasped the evaluation of the participant precisely rose. Internal Branding is important in a revitalization of shopping district activation event.