A new ignition-combustion concept named PCC (Plume Ignition Combustion Concept), which ignite rich mixture plume in the middle of injection period or right after injection of hydrogen is completed, is proposed by the authors in order to reduce NOx emissions in high engine load conditions with minimizing trade-offs on thermal efficiency. In this study fundamental requirements of hydrogen jet and ignition timing to optimize PCC performance are investigated by using single and multi-hole nozzle with a combination of high speed laser shadowgraphy to visualize propagating flame. As a result, it was infered that igniting the mixture plume in the middle of injection period with minimizing jet penetration to chamber wall is effective reducing NOx formation even further.