The aim of the current study was to investigate personality traits associated with body shape. In a pilot study, 12 pairs of adjectives were selected. In the main study, 91 university students rated pictures of body shape using the semantic differential method. The results show that the normal figures were rated most positively. The very thin figure was least likely to be regarded as favorable or active. Overall, figures farther from normal were rated as less active and less favorable. Thin figures were rated as more reliable than large figures.